Coca-Cola is not only one of the biggest companies worldwide but also one of the most popular soda brands in the world. Coca-cola thought of creating a concept of reduced-calorie soda in the 60’s when American women become more conscious with their diet. Diet Coke was first called “Tab”. The company changed the name to diet Coke when calorie-free drinks became even more popular in the 80’s and diet Coke coupons became a craze.
Coca-cola made its products more accessible to people by creating coupons and it pioneers the industry of doing such. These not only generated sales but also created awareness and alternatives to those who are in into having their favorite consumer product for free or just for less the cost. Diet Coke coupons, for example, can be found everywhere. It can be from Coca-Cola company website, from websites that specializes in giving out coupons, from grocery stores or to your local newspapers and magazines. The aggressive advertisement makes the product available in every household. The coupon campaign of Coca-Cola encourages the consumers to patronize their products more. It gives benefits to their loyal buyers and something to rouse the curiosity of their prospective consumers.
Today, there are lots of studies suggesting the effect(s) of low or no-calorie sodas. Although, there is still no concrete evidence that drinking beverages with aspartame is the main cause of some medical conditions, it can be however the trigger. Aspartame is a non-caloric artificial sweeter that is used in many diet sodas.
Many anti-aspartame activists claim that addiction to beverages containing aspartame causes irrational behavior. A government diseases prevention agency sited chronic fatigue syndrome as one of medical conditions that can be aggravated by foods or drinks that contain artificial sweeter like aspartame. Epilepsy and multiple sclerosis are other medical conditions that were said to be triggered by aspartame consumption. There were also studies, which established that food taste enhancers like aspartame doesn’t really aid in losing weight like what diet soda regular drinkers believe. Accordingly, people who consume diet food and drinks crave for more and get hungry easily.
On the other hand, in a study presented to the American Stroke Association’s International Stroke Conference, it indicated that people who drank diet soda every day have a high percentage of risk of vascular disease like stroke and heart attack compared to those who don’t. However, the researchers doesn’t suggest to consumers to avoid diet soda. Other medical researchers argued that diet soda can be a contributory factor for cardiovascular diseases if the person frequently drank low-calorie sodas together with other unhealthy foods. Another study found that diet soda consumption was linked to an increased risk of metabolic syndrome, which is also a risk factor for heart problems or stroke. However, a director of a US-based stroke institute said a person cannot just give up diet soda unless that person has a lot of risk factors for stroke or heart disease. He suggested consuming in moderation instead.
There is still a need for more studies before it can be proven that diet soda can cause heart diseases or other medical issues. For now, diet soda continue to make profit like diet Coke especially diet Coke coupons can now be availed even in social networking sites.
- Soda companies pushed pop as beneficial beverage for infants
- Huge California study concludes soda consumption undeniably linked to obesity
- Soda pop industry branded baby bottles with soft drink logos
- Binge Drinking Linked With Hemorrhagic Stroke
- Less junk food in schools today
- Studies Show the Benefits of Breastfeeding
- Routine Consumption of Aspirin to Prevent Heart Attacks and Strokes “A Big Lie”
- Will A Tax on Soft Drinks Help People Lose Weight?