However, there is growing concern among experts that in the search for the perfect smile many people are putting their teeth and gums at risk by opting for super-strong whitening solutions and using them too often.
Some are so powerful they are not legal but can easily be bought on the internet. Another fear is people are seeking bargain treatments from beauticians who are not qualified to whiten teeth.
Karen Coates, a dental adviser for the British Dental Health Foundation, is worried about the easy availability of stronger treatments. She said:Top of Form “BottOn the internet I’ve come across kits which are up to 33 per cent hydrogen peroxide which is much too strong.”
“You see so many celebrities with lovely looking teeth there is a temptation to overdo it.
“Treatments are perfectly safe if done by or under the supervision of a dentist. You should be realistic about what you hope to achieve and opt for a natural look.”
Those who are worried about a gap toothed grin, or a crooked smile can put things straight with a dental consultation at The Hospital Group.
The Hospital Group’s NuSmile Cosmetic Dentistry Centres, offer Individual Treatment Plans using a range of procedures from veneers and Teeth whitening to braces, implants and crowns; to help you to achieve a brighter, whiter and more attractive smile that you will be proud of.
David Ross, Chief Executive of The Hospital Group, said: “”Being embarrassed about your smile can severely damage your social and work prospects.
“A dental consultation at The Hospital Group can put an end to years of worry and help people feel more confident about their appearance.
“At The Hospital Group we offer several cosmetic dentistry treatments including invisible braces, teeth whitening, Nusmile veneers, crowns and dental implants all of which are carried out by our dedicated and professional expert cosmetic dentists who want to help you get the look you are after.”
The Hospital Group offer a range of dental treatments at specialist clinics located throughout the UK.
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